Personally I’d pre-order on Steam because it’s just so convenient for me having all of my digital games on a single platform – except I can’t because the beta counts as owning the game. I’ll probably miss out on the 10% pre-order discount because of it, but considering how much fun I’ve had with the game already I don’t really mind.
If there was an English release with a nice box at some point I might get it just for the sake of filling out my small shelf of box games- Could always give the extra code to a friend.
(With the exception of a few EA classics from the Maxis golden days on Origin)